Business Calculators

Available tools

• Break-Even Calculator - Calculate the sales units and revenue needed to cover fixed and variable costs.
• Profit Margin & Markup Calculator - Calculate gross profit, gross margin and markup from a selling price and direct cost.
• ROAS Calculator - Calculate return on ad spend as a ratio and percentage from attributed revenue and ad spend.
• Ad Performance Calculator - Calculate CPM, CTR, CPC, conversion rate, CPA and ROAS from one campaign data set.
• Depreciation Calculator - Straight-line, double-declining and sum-of-the-years depreciation schedules.

Use the right business metric

Break-even focuses on covering costs, gross margin focuses on direct profitability and ROAS focuses on advertising revenue. None of these figures alone is a complete financial forecast.